Ferrari 250 GT SWB Berlinetta

Rodeo Drive Concours d’Elegance 2011 – Report and Photos

Time now to move about again for further sense of what the Father’s Day car show on Rodeo is all about for the estimated 40,000 people who this year come to see it. A lot of today has to do fathers and kids, and nothing at all to do with giving Dad another hideous necktie.

Rodeo Drive Concours Fathers Day
The Rodeo Drive Concours is a perfect Father’s Day Sunday for taking pictures of the cars … and the kids.

Deeply rooted in decades of Italian design and style, and selling over a half million cars around the world since its launch in 2007, the legendary FIAT 500 will come in three 2012 models called Pop, Sport and Lounge. Rodeo Concours goers look at it, sit in it, and drive it. A wave of “Cinquecento fever” here stirs a lot of admirers to dreams of someday owning one, or two, or … How many is that you can buy for the price of the latest Lambo?

Fiat 500 Cinquecento
South end of the show street, where Rodeo Drive meets Wilshire Boulevard, FIAT has brought out 14 of its newest and cutest Cinquecento cars in a rainbow of colors for spectators look-see and test drives.
Whatever color grabs you, jump in and give FIAT's "Cinquecento" a little test drive ... with smiling FIAT escort in the back seat.
Whatever color grabs you, jump in and give FIAT’s “Cinquecento” a little test drive … with smiling FIAT escort in the back seat.

The 4-passenger Cinquecento’s go-power lives in its inline four-cylinder SOHC 16-valve engine of 1368-cc displacement making 101 horsepower at 6500 rpm. That’s enough to know about it for now when there’s still so much to see here, but there are lots of FIAT 500 specs available on

Lamborghinis to Fiats at Rodeo Drive
A world away, yet right next to each other. Cool little FIATs share the street with these Lamborghinis where Rodeo Drive leads south to the grand Beverly Wilshire Hotel that opened in 1929.
1969 Fiat Abarth Corsica
Bruce Canepa of Canepa Design in Scotts Valley, California, brought this 1969 FIAT Abarth Corsica racer to the show.
John von Neumann 1957 Ferrari Testa Rossa 625/250 TRC
The ex-John von Neumann 1957 Ferrari Testa Rossa 625/250 TRC is the personal ride of event co-organizer Bruce Meyer. With original body and always silver, this winner of many races in period was driven by von Neumann, Richie Ginther, and Ken Miles, who scored a victory with it when owned by Otto Zipper.
Bruce Meyer Ferrari 275 GTB/4
Bruce Meyer’s Ferrari 275 GTB/4 makes for a cozy display fit in the fashionable Gearys of Beverly Hills store one block over from Rodeo on Beverly Drive..

So, for this Father’s Day Concours, where does Bruce Meyer park his 1967 Ferrari 275GTB 4-cam that he’s had as an almost “daily driver” since buying it from first owner William Doheny in 1970? Answer: in the middle of Gearys store! Meyer’s nephew Thomas Blumenthal is now President/CEO of Gearys Beverly Hills that sells fine china, crystal, silver, jewelry and watches. But Bruce’s 4-wheel gem is not for sale. Only 280 of these stunning 165-mph grand touring Ferraris were ever produced.

From the sound of his Testa Rossa, Meyer is out on Rodeo Drive now with the rest of the show cars breaking ranks and driving away at the end of the day. I’m tempted to announce, “Bruce Meyer has left the street.”

Bruce Meyer - Ferrari 250 Testa Rossa
It’s 4:00 PM and the show’s over, as Bruce Meyer heads home in his 1957 Ferrari Testa Rossa. But stick around to view 45 more captioned Rodeo Drive Concours pictures in the following gallery of photos by William Edgar.

Rodeo Drive Concours d’Elegance 2011 – Photo Gallery (click image for larger picture and description)

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