AudiHistoryMiscNewsRacecar ArticlesThe Cars

Audi Sport celebrates 40 years

From the quatro to today’s all-electric RS

Rex McAfee

October 10, 2023, marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility. Next Saturday (October 14), an exclusive event will be hosted at Audi Forum Neckarsulm with exciting insights into the high-performance subsidiary that has been successful for 40 years.

quattro GmbH has existed since 1983, and in 2016, it was renamed as Audi Sport GmbH: Today, the wholly owned subsidiary of AUDI AG is shaping the sporty and exclusive image of the premium brand with the four rings even stronger than ever. “We look back proudly on the past 40 years and want to be even stronger in the future. To this end, we will selectively expand our model portfolio and our other service offerings together with AUDI AG. The sales records of recent years clearly underline our ambitions,” says Rolf Michl, Managing Director of Audi Sport GmbH.

Tags
Rex McAfee
Published photographer and writer for several Porsche and Ferrari magazines. I currently reside in Southern California and I am very grateful for all of the opportunities the local car culture presents me with. Currently the editor of the 356 Club of Southern California. Sharing the car's history through the club's magazine is a true privilege.
Related
Members only$29 / year

Keep going. This is where it gets good.

Sports Car Digest Membership is for people who'd rather spend an hour with one chassis number than skim ten headlines. The rest of this story — and every other one like it — is a few seconds away.

  • 5,000+ members-only stories

    Concours, auctions, race history, driven classics and the full archive.

  • No ads. None.

    The whole site reads like a magazine, on every device.

  • The market, every week

    Auction results and classic-car values from the people who were there.

  • 30% off the shop

    Every Sports Car Digest shirt and piece of merch, all year.

Join Sports Car Digest — Keep Reading

$29 a year. Cancel anytime, no hoops.
Already a member? Sign in

BY CAR PEOPLE, NOT A NAMELESS MEDIA COMPANY. Your membership keeps a small independent team of historians, photojournalists and racing drivers doing this.

Join — Keep Reading $29/yr