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1963 – 2023: Lamborghini’s Chromatic Journey
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Lamborghini

1963 – 2023: Lamborghini’s Chromatic Journey

Celebrating a six-decade kaleidoscope

 Rex McAfee

Sant’Agata Bolognese, Italy: Automobili Lamborghini, an emblem of automotive excellence, has long been synonymous with daring and exclusive color palettes. As it marks its 60th anniversary, Lamborghini proudly celebrates this harmonious fusion of colors and their profound significance in personalizing their super sports cars.

In 1963, when the visionary Ferruccio Lamborghini laid the foundation of his iconic company, he took a decisive stand – his automotive marvels would not be confined to a single paint finish. Instead, they would dazzle the world in myriad shades, designed to captivate diverse clientele and grant them the gift of uniqueness. The early Lamborghini 350 and 400 GT models exemplified this philosophy, boasting a selection of exquisite yet conventional color options, constrained by the prevailing trends of soft, pastel shades.

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Rex McAfee
Published photographer and writer for several Porsche and Ferrari magazines. I currently reside in Southern California and I am very grateful for all of the opportunities the local car culture presents me with. Currently the editor of the 356 Club of Southern California. Sharing the car's history through the club's magazine is a true privilege.
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