A one-of-a-kind LaFerrari, offered from Ferrari’s own collection, sold for $7,000,000 at a charity auction in Florida. Conducted by RM Sotheby’s in partnership with Ferrari, the charity sale was held as part of the Ferrari Finali Mondiali weekend at the Daytona Speedway.
The LaFerrari was created as a gift from Ferrari to its home country of Italy, with proceeds from its sale benefiting the reconstruction of Central Italy in the aftermath of the devastating earthquakes of 2016. The car boasts a one-of-a-kind livery and interior, as well as a special plaque to commemorate the occasion.
The unique 949hp hypercar was the subject of a fierce bidding war, which lasted some 10 minutes before the car sold for $7 million. The sales price not only represents a benchmark for a LaFerrari sold at auction, eclipsing the previous high sale by more than $1.8 million, but also a record as the most valuable 21st century automobile sold at auction.
In addition to RM Sotheby’s and Ferrari working together on the special charity sale, the auction was held in collaboration with the National Italian American Foundation’s Earthquake Relief Fund. The charity auction also included two official Scuderia Ferrari F1 racing suits and gloves, one autographed by Kimi Räikkönen and the other by Sebastian Vettel, which helped raise an additional $36,000 for the deserving cause.