Born in Seattle, Washington, to Naval Officer William A. Smith and his wife Geraldine, Sandra was quickly followed by brother Craig and sister Suzi. Their father was transferred to Hawaii in 1943, and the young family soon followed.
Completely unaware of the dangers in their adult world, the children had wonderful adventures playing, swimming, and exploring the island that was their young home.
At the close of hostilities, they moved to Carmel, California. Their father purchased Kips Market, and their mother was very involved in the politics of Carmel. All the children attended local schools and graduated from Carmel High School. This was an experience that Sandra would draw upon fondly as she made friendships lasting her whole lifetime.
In the day, it was not usual to go on the “world tour” upon graduation. Generally Europe. She wound up in Neuchâtel, Switzerland, where she studied art, and later in London, she would be introduced to the retail business.
Fashion was always one of her great passions. Upon returning to California, she settled in San Francisco and attended the San Francisco Art Institute. After finishing school, she went to work at I. Magnin and then Joseph Magnin.
The sixties were exciting times in retail. Boston Architect Ben Thompson started a company that would change retailing! It was called Design Research and was better known as D/R. He asked Sandra to come and work with him. The San Francisco store was located at Ghirardelli Square. Her office was in the iconic Clock Tower. Many of her employees became lifelong friends. At that point, she was hired away by another visionary, Chuck Williams, founder of Williams Sonoma. The two hit it off and became great friends. Sandra was tasked with starting to grow their catalog business, then a new concept, for retail.
Sandra always had a great love of cooking and the tools that cooks use. She decided that she needed a new challenge and thought food styling for advertising was just the right thing. Through mutual friends, she was introduced to Allan Rosenberg, a photographer who wanted to move away from fashion photography to food and wine. After all, in an area like Northern California, including Napa and Sonoma, it made good business sense. They began to collaborate in the late seventies, opening their studio with Tim Sullivan in 1980 at 963 North Point, ironically, just across the street from the Clock Tower at Ghirardelli. They continued working together for the rest of their careers.
Creating images for such companies as Del Monte, Dole, E&J Gallo, Heineken, Coors, Round Table, Safeway as well as Williams Sonoma’s Kitchen Library series, Sandra not only did print, but worked with directors to create food and wine advertising for television. In between all of this, she indulged her love of architecture and interior design by starting Sandra Griswold Interiors. She proved ever a source of new and innovative ways to look at space and create many interesting and livable, unique homes up and down the State.
Sandra loved challenges and through a past relationship, she became interested in vintage car racing. Allan encouraged her to become a motorsport journalist. She, of course, was a natural. She knew everyone and at once was picked up by Rewind Magazine and Vintage Motorsport, as well as others. Her point of view was a refreshing change.
After more than four decades of friendship Sandra and Allan became domestic partners.
Sandra died at home with Allan close by on the 19th of May, 2021. She was born on the 13th of November, 1938.