Concours on the Avenue: Event founder Doug Freedman (right) and classic car celebrity Wayne Carini (left) take a moment before Ocean Avenue gets crowded. © Rex McAfee

Concours On The Avenue Founder, Doug Freedman, Passes At 72

Carmel-by-the-Sea Concours on the Avenue founder Doug Freedman, died of a heart attack over the weekend. He was 72 years old.

Since Doug and his wife, Genie, first visited in 1987, the Atlanta, GA resident has wanted to arrange a downtown celebration of cars. Their passion and dedication to their goal helped launch the Concours on the Avenue in 2007 and it has since become one of the most popular events in Car Week.

For several weeks very year, the Freedmans would make the Cypress Inn their home base so they can organize and present the Concours on the Avenue. The event has helped raise $450,000 for The Carmel Foundation, a nonprofit organization that serves members aged 55 and above.

Doug started the concours 14 years ago after retiring from a career in real estate development. He has been a car enthusiast since he was a kid, and he started the event to share his love and passion with other automotive enthusiasts. The Concours on the Avenue is a casual gathering of race cars, collectible cars, and multi-marques where they focus on originality and participation, and it is the event that kicks off the much-awaited Car Week.

Monterey Car Week and the vintage automotive community at large will be a smaller place without Doug Freedman. Our thoughts and warm respects are with his family, friends, and colleagues.

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  1. Doug
    I will miss our friendship and passion for all things cars and people. Thanks for all you’ve done for our collector car community and the charities you have helped.

  2. Doug was a lot more than “The Concours on the Avenue. He was a past president and chairman of the board of the Ferrari Club of America. He earned that position having chaired two very successful Ferrari Club Annual Meets in Atlanta. Doug was a Pebble Beach Concours d’ Elegance judge as well as a senior class judge at Amelia Island the Cavallino Classic and MANY Ferrari Club Annual Meets. Doug was a member of the International Advisory Council for the Preservation of Ferrari Automobiles from it’s inception. And, Doug set up Jacques Swatters Ferrari Museum in Belgium. There were many parts to Doug — best was, he was married to Genie. Rest in Peace Doug