Automobili Pininfarina is the world’s newest car brand, with a plan to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments.
From an operational headquarters in Munich, Germany, and with a team of experienced automotive executives from luxury and premium car brands, Automobili Pininfarina will bring to market unique, beautiful and technically-advanced sustainable luxury electric cars. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina.The new company aims to be the most sustainable luxury car brand in the world
The company is a 100% Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take an influential role in supporting design and production capacities based on their unique almost 70-year experience of producing many of the world’s most iconic cars.
Anand Mahindra (Chairman Mahindra & Mahindra), Paolo Pininfarina, (Chairman of Pininfarina SpA), and Dr. Pawan Goenka, (Chairman Mahindra Racing), launched the new car brand with Michael Perschke, CEO Automobili Pininfarina, at the Rome Formula E race in April. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motor racing series began in 2013.
Automobili Pininfarina will combine this ‘in-house’ expertise with partnerships with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late‑2020.
The first car from Automobili Pininfarina will be an ultra-low volume, ultra-luxury electric hypercar codenamed “PF0” that will retail at between $2.0 and $2.5 million. It will be followed by a range of low-volume all-electric cars, including luxury SUVs, sold and serviced through a network of experienced luxury car retailers.
Michael Perschke, Automobili Pininfarina CEO said: “Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world. Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market.”