Audi Sport celebrates 40 years

From the quatro to today’s all-electric RS

October 10, 2023, marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility. Next Saturday (October 14), an exclusive event will be hosted at Audi Forum Neckarsulm with exciting insights into the high-performance subsidiary that has been successful for 40 years.

quattro GmbH has existed since 1983, and in 2016, it was renamed as Audi Sport GmbH: Today, the wholly owned subsidiary of AUDI AG is shaping the sporty and exclusive image of the premium brand with the four rings even stronger than ever. “We look back proudly on the past 40 years and want to be even stronger in the future. To this end, we will selectively expand our model portfolio and our other service offerings together with AUDI AG. The sales records of recent years clearly underline our ambitions,” says Rolf Michl, Managing Director of Audi Sport GmbH.

No Subscription? You’re missing out

Get immediate ad-free access to all our premium content.

Get Started