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Salon Prive Concours Announces Big Changes for 2011

Salon Prive Concours d'Elegance, 2010The Salon Prive Concours d’Elegance announced a new location and date for the 2011 event. Aiming to retain its exclusive, quintessentially-English garden party setting, Salon Prive will relocate to the 200-acre Syon Park, the London home of His Grace, The Duke of Northumberland. The event will also be moved forward, to 22nd – 24th June, one month earlier than its traditional July slot and right at the centre of the UK’s summer events calendar.

Salon Prive co-founder, David Bagley, said, “We’re thrilled with the success of Salon Prive to date and remain committed to expanding and developing the brand, but without losing the fundamental exclusivity and intimacy that has made it so popular and so well established.

“Given the popularity of the event, it was inevitable that at some point our requirements for tickets, display and hospitality space would exceed what the Hurlingham Club could offer. We must therefore relocate to keep up with demand and Syon Park gives us the perfect setting for an expanded event in 2011. We would like to thank the Hurlingham Club for being a wonderful partner to the event and we now look forward to an exciting relationship with Syon Park,” he added.

The fifth edition of the unique supercar event and Concours d’Elegance, on 21st – 23rd July 2010, was the most successful yet. (See Salon Prive Concours Photo Gallery). The event reached its capacity of 1,200 daily public tickets two weeks before guests began congregating on the immaculate lawns of London’s Hurlingham Club, attracted by a record number of 24 prestige and luxury brand exhibitors, ranging from supercars to jewellery, boats and televisions.

Ticket sales were also faster than for any previous event, with paying guests increasing by almost a third over 2009. Salon Prive’s unique combination of daytime garden party and evening gala dinners also raised over £150,000 for The Rainbow Trust children’s charity, Prostate Cancer Research and The Prince’s Trust in 2010.

For 2011, the number of daily public tickets will be increased to 2,000, to meet demand. Tickets will go on sale in November and each will offer entry as well as full hospitality and will be priced from £175.00 + vat. Tickets can be purchased at, or by calling the ticket hotline, +44 (0) 808 100 2205.

[Source: Salon Prive; photo credit: Tim Scott / Fluid Images]