Russo and Steele was scheduled to hold its 10th annual Sports & Muscle in Scottsdale auction January 20-24, 2010 in Scottsdale, Arizona, offering more than 600 cars over five days. That is, until a 100-year storm hit the region on Thursday, January 21st, inflicting serious damage on the tent city where they stage their auction.
Following the storm, Russo was forced to shut down their operations for two days until the Fire Marshall deemed the site safe and secure. The company and its supporters rallied together to open its doors to the public Sunday and Monday, January 24-25, 2010 and resumed its collector car auction.
Drew Alcazar, co-owner and president & CEO of Russo and Steele, described the re-opening of the auction as symbolic not profit driven. “It was important to us to show our clients and the community that we were still standing. That Russo and Steele was not going to bury its head in the sand and leave our clients to fend for themselves. We’ve built our reputation on service and being the true enthusiasts’ auction and we needed to show everyone who has supported Russo and Steele that we will continue that level of professionalism over the next ten years and beyond.”
Russo and Steele created the following video to recap the 2010 Sports & Muscle in Scottsdale auction and for supporters to to discuss their first-hand account of the weekend.
Russo and Steel Scottsdale 2010 Recap Video