Resurrecting the Past

Most people when launching a new product normally try to come up with a new name to reflect innovation.  Then it comes to cars, however, there is a trend to resurrect a name from the past so we have had Allard, Connaught, Osca, Lea-Francis, Jensen, Invicta, Spyker, Ermini and that is just scratching the surface.  It does not matter that the original went bust, sometimes several times and that is also the likely fate of the revival, people will revive defunct names.   Sometimes, not always, the new project has bought the rights to the old name because old companies do not always die but can exist in a limbo.  Mike Cooper, son of John, bought the family firm, Cooper Cars, for a hundred pounds.  He obtained just the name and the original logo, no plans or hardware, though there has been a huge sentimental bonus.

The 2019 Geneva Motor Show saw the debut of the Hispano Suiza Carman, an electric vehicle with 1,050 bhp and retro styling which divided opinion.  There exists, however, another Hispano Suiza also boasting more than 1,000 bhp, this time from a turbo-charged Audi engine, and also with a US$1.5 million price ticket and styling which has not received unanimous approval.  The Austrian behind this venture claims to have bought the original firm and there are famous names in abeyance – I know someone, Peter Schomer, who has bought several, including Coventry Climax.