The story of De Soto begins with a record for first year sales that stood for just over 30 years. It ends when Chrysler Corporation undercut its sales with a lower-priced Chrysler Newport and killed the brand. In between, it’s an amazing tale of ups and downs, good decisions and bad, innovative design and poor design choices. At its most innovative, De Soto had a car that included design features that are common on all of today’s cars. Sadly, this innovative and, in my opinion, beautiful design was too different for the American public.
De Soto
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