1930 Austin Seven “Chummy ”
The Austin Motor Company was in trouble. The “War to End All Wars” had been profitable for the English company, but the post-war slump was a problem. In the early 1920s, a receiver had been appointed to take control of the company, so Sir Herbert Austin took a big chance on a small car, but neither he nor his board of directors was entirely comfortable with it. They gave grudging approval of the new car, although they expressed their opinion that it would be difficult to sell the “bath on wheels” that Austin had designed.
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