• Log In
  • Become A Subscriber
  • News
  • Features
    • Special Features
    • Moss Special
    • Photography
    • Featured Editorials
    • Racecar Features
    • Roadcar Features
  • Race
    • Racecar Mag.
      • News
      • Features
      • Profile
      • Interview
      • Racecar Gallery
    • Columns
      • First Turn
      • Fast Lines
      • Fabulous Fifties
      • Heroes
      • Legends Speak
      • Stirling Speaks
      • Greatest Racecars
      • Last Lap
    • Profiles
      • Grand Prix History
      • Can-Am Racing
      • Grand Prix Cars
      • Mille Miglia
      • Race Profiles
      • Racecar Profiles
      • Driver Profiles
    • More
      • Art History
      • Fast Exposure
      • Hidden Treasure
      • Hot Laps
      • Time Capsule
      • Market Guide
      • The Golden Age
      • Hard Drive
  • Road
    • Roadcar Mag.
      • News
      • Features
      • Profile
      • Interview
    • Columns
      • From The Editor
      • By Design
      • Driven
      • Flashback
      • Roadcar Gallery
      • Roadcar Video
    • More
      • Roadcar Articles
      • Roadcar Features
      • Roadcar Interviews
      • Roadcar News
      • Roadcar Profiles
  • Brands
    • A to C
      • Alfa Romeo
      • Alpine
      • Auburn
      • Audi
      • Austin
      • Aston Martin
      • Bentley
      • BMW
      • Bugatti
      • Buick
      • Cadillac
      • Chevrolet
      • Chrysler
    • D to L
      • Dodge
      • Duesenberg
      • Ferrari
      • Fiat
      • Ford
      • Hispano Suiza
      • Honda
      • Koenigsegg
      • Jaguar
      • Lagonda
      • Lamborghini
      • Lancia
      • Lexus
      • Lincoln
      • Lola
      • Lotus
    • K to R
      • Maserati
      • Mazda
      • McLaren
      • Mercedes
      • MG
      • Mini
      • Mitsubishi
      • Morgan
      • Nissan
      • Packard
      • Pagani
      • Porsche
      • Renault
      • Rimac
      • Rolls-Royce
    • S to Z
      • SCG
      • Shelby
      • Spyker
      • Subaru
      • Sunbeam
      • Toyota
      • Triumph
      • Vauxhall
      • Volkswagen
      • Volvo
  • Events
  • Cars
    • Iconic Cars
    • SCD Car Profiles
    • VRR Car Profiles
    • Car Profiles
    • Garage & Collection Profiles
    • People Profiles
  • Market
    • Auctions Hub
    • Buyer Guides
    • Cars for Sale
  • For Sale
    • Cars for Sale
    • Dealer Showcase
  • Members
    • Become Member
    • Premium Content
    • Member Help
    • Free Newsletter
Reading
Art Deco and the Automobile – American Design the Big Three and Three Littler Ones
ShareTweet
As the premier GM line, Cadillac received special design attention. The 1933 Aerodynamic Coupe by Fleetwood is stunning, especially for the time. Fortunately, the lines continued on later Cadillacs.
ArtFeatured Editorials & ContentMiscRoadcar ArticlesRoadcar Features

Art Deco and the Automobile – American Design the Big Three and Three Littler Ones

 J. Michael Hemsley
The Hudson Terraplane grille is among the most attractive of all time.
The Hudson Terraplane grille is among the most attractive of all time.

In the June 2012 issue of Vintage Roadcar, four American Deco automotive designs were contrasted – Chrysler Airflow with Lincoln Zephyr and Stout Scarab with Cord 810/812. There were, of course, many other American cars that included Deco elements. Some were very streamlined and others a lot less so. With a few notable exceptions, such as the two mentioned in the June 2012 issue, the Big Three were pretty conservative. Still, there are other good examples of American automotive Deco design. Examples from six manufacturers, the three big ones and three smaller ones, will show how various American designers approached streamlining.

There are some references suggesting that General Motors was at the forefront of streamlined design. C. Edson Armi, in his book The Art of American Car Design, said “. . . [Harley] Earl initiated a creative change during this period [1930s] by developing a personal pseudo-aerodynamic style based on the streamlined envelope.” Actually, there were others who seem to have provided the examples Earl followed. First, though, the Big Three in reverse order.

No Subscription? You’re missing out

Get immediate ad-free access to all our premium content.

Get Started

Already a Member? Sign in to your account here.

Tags
Featured (Art)Place (American)

Get Our Free Weekly Newsletter

We bring you all the latest from the world of vintage and classic cars each week. News, auctions, events, vintage racing and more.

J. Michael Hemsley
Steve Natale has been playing with cars ever since he was old enough to first hold a matchbox car in his hand. A lifelong enthusiast of anything old with an engine in it or wheels on it, Steve has been active in the hobby for over 35 years. Currently he owns a successful marketing company with his wife Mary, is an automotive photographer, blogger and writer for several automotive magazines and regular contributor to various automotive websites. Steve has attended vintage car events and visited car museums and collections around the world.
Related

5 Reimagined Cars That Pay Homage to Influential Classics

From Stockholm to Salisbury: “Swede Speed” takes over Lime Rock Park

Auda + Auda Photography

2025 La Jolla Concours d’Elegance: Mercedes on Top!

Top Gear Takes the New Alfa Romeo 33 Stradale for a Drive

Audi R8 LMS

Goodwood Members’ Meeting 2025

Driving a Special Edition Alan Mann Racing Ford Escort

  • Free Newsletter
  • Contact Us
  • Paid Subscription
  • Terms of Use
  • Privacy Policy
  • News
  • Cars For Sale
  • Special Feature
  • The Cars
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Subscribe
  • About Us
  • Advertising
  • Meet the Team
Copyright © 2025 A07 Online Media
  • News
  • Features
    • Special Features
    • Moss Special
    • Photography
    • Featured Editorials
    • Racecar Features
    • Roadcar Features
  • Race
    • Racecar Mag.
      • News
      • Features
      • Profile
      • Interview
      • Racecar Gallery
    • Columns
      • First Turn
      • Fast Lines
      • Fabulous Fifties
      • Heroes
      • Legends Speak
      • Stirling Speaks
      • Greatest Racecars
      • Last Lap
    • Profiles
      • Grand Prix History
      • Can-Am Racing
      • Grand Prix Cars
      • Mille Miglia
      • Race Profiles
      • Racecar Profiles
      • Driver Profiles
    • More
      • Art History
      • Fast Exposure
      • Hidden Treasure
      • Hot Laps
      • Time Capsule
      • Market Guide
      • The Golden Age
      • Hard Drive
  • Road
    • Roadcar Mag.
      • News
      • Features
      • Profile
      • Interview
    • Columns
      • From The Editor
      • By Design
      • Driven
      • Flashback
      • Roadcar Gallery
      • Roadcar Video
    • More
      • Roadcar Articles
      • Roadcar Features
      • Roadcar Interviews
      • Roadcar News
      • Roadcar Profiles
  • Brands
    • A to C
      • Alfa Romeo
      • Alpine
      • Auburn
      • Audi
      • Austin
      • Aston Martin
      • Bentley
      • BMW
      • Bugatti
      • Buick
      • Cadillac
      • Chevrolet
      • Chrysler
    • D to L
      • Dodge
      • Duesenberg
      • Ferrari
      • Fiat
      • Ford
      • Hispano Suiza
      • Honda
      • Koenigsegg
      • Jaguar
      • Lagonda
      • Lamborghini
      • Lancia
      • Lexus
      • Lincoln
      • Lola
      • Lotus
    • K to R
      • Maserati
      • Mazda
      • McLaren
      • Mercedes
      • MG
      • Mini
      • Mitsubishi
      • Morgan
      • Nissan
      • Packard
      • Pagani
      • Porsche
      • Renault
      • Rimac
      • Rolls-Royce
    • S to Z
      • SCG
      • Shelby
      • Spyker
      • Subaru
      • Sunbeam
      • Toyota
      • Triumph
      • Vauxhall
      • Volkswagen
      • Volvo
  • Events
  • Cars
    • Iconic Cars
    • SCD Car Profiles
    • VRR Car Profiles
    • Car Profiles
    • Garage & Collection Profiles
    • People Profiles
  • Market
    • Auctions Hub
    • Buyer Guides
    • Cars for Sale
  • For Sale
    • Cars for Sale
    • Dealer Showcase
  • Members
    • Become Member
    • Premium Content
    • Member Help
    • Free Newsletter
All Access
  • Free Newsletter
Start typing to see results or hit ESC to close
Featured (Racecar Feature) Events All The Market (Auctions & Market) The Market (Auctions) Featured (Vintage Car Racing)
See all results

Get Our Free Weekly Newsletter

We bring you all the latest from the world of vintage and classic cars each week. News, auctions, events, vintage racing and more.