Just as Carroll Shelby’s original Ford-powered Cobra roadster set a new standard for high performance in a sports car, the 1964 announcement of the new Ford Mustang reset the American public’s expectations for affordable performance in a mass-production automobile. One of the most inspired and brilliantly targeted products in automotive history, the Mustang’s meteoric rise to fame was unprecedented, appealing to the broadest cross-section of consumers ever encountered in Ford’s decades of market research. It was therefore inevitable that Ford would approach Carroll Shelby—already leading the charge in the company’s Total Performance campaign—to instill the Mustang with the performance needed to dominate SCCA B Production competition. Shelby’s answer to Ford’s command, the 1965 Shelby GT350, is firmly entrenched as a genuine American automotive treasure.
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