The partnership between Richard and Brasier lasted less than four years. During the 1890s George Richard and his elder brother, Félix-Maxime worked in a bicycle repair and manufacturing business. The business flourished and the brothers created a company which they called “Société des Cycles Georges Richard”.
The brothers’ belief in the quality of their bicycles enabled them to include a life-time guarantee against manufacturing defects when selling the machines. This enhanced the reputation of Georges-Richard bicycles and sales boomed. New customers included large-scale users of bicycles such as the health services and the military, along with the postal and telegraph services. Expansion led to a name change, and the business became the “Société de Construction de cycles et d’Automobiles Georges Richard”. The first formerly presented “motor car” was a two seater propelled by a single cylinder 708cc power unit producing a claimed maximum output of 3.5 hp. This “voiturette” was presented a the first national bicycle show to admit motorized vehicles, and would be constructed between 1896 and 1902, being sold under the name “Pony”.
No Subscription? You’re missing out
Get immediate ad-free access to all our premium content.
The partnership between Richard and Brasier lasted less than four years. During the 1890s George Richard and his elder brother, Félix-Maxime worked in a bicycle repair and manufacturing business. The business flourished and the brothers created a company which they called “Société des Cycles Georges Richard”.
The brothers’ belief in the quality of their bicycles enabled them to include a life-time guarantee against manufacturing defects when selling the machines. This enhanced the reputation of Georges-Richard bicycles and sales boomed. New customers included large-scale users of bicycles such as the health services and the military, along with the postal and telegraph services. Expansion led to a name change, and the business became the “Société de Construction de cycles et d’Automobiles Georges Richard”. The first formerly presented “motor car” was a two seater propelled by a single cylinder 708cc power unit producing a claimed maximum output of 3.5 hp. This “voiturette” was presented a the first national bicycle show to admit motorized vehicles, and would be constructed between 1896 and 1902, being sold under the name “Pony”.
