Beginning February 3, the Petersen Museum in Los Angeles will present “The Porsche Effect,” a new exhibit of 50 of the “most iconic sport cars of all time,” celebrating the global impact of Porsche’s legendary automobiles. The new exhibit — organized in partnership with Porsche Cars North America and staged in the museum’s Mullin Grand Salon — will represent the most comprehensive Porsche display outside of the German marque’s home base in Stuttgart. Guests will have the opportunity to see 50 of the brand’s most historic cars, both in the exhibition and in an all-new Porsche-dedicated vault tour in the museum’s underground treasury.
For seven decades, Porsche has enjoyed success on racetracks and in dealerships around the world thanks to a combination of innovative engineering, an evolutionary design and the resulting dynamic brand that has inspired generations. The Porsche Effect features a collection of cars, historical documents and artifacts that will showcase the vehicles as kinetic art and illustrate the evolution of the brand itself — from early in the company’s engineering house beginnings through its modern-day road and race cars.
“Over a year in the making, The Porsche Effect will capture the innovative spirit of Porsche, showcasing the marque’s many contributions to automotive engineering and the motorsports world,” said Peter Mullin, Chairman of the Board of Directors for the Petersen. “We are thrilled to share this incredible history with the public in an experience that both passionate enthusiasts and casual fans will surely appreciate and enjoy.”
“Within my responsibilities at Porsche, none is greater than the commitment of looking after our great brand,” said Klaus Zellmer, President and CEO of Porsche Cars North America. “With that, of course, comes the compulsion to support and honor our rich heritage. When the Petersen Museum first suggested we work together on what has become The Porsche Effect, I immediately saw the mutual benefits to both. We are looking forward to sharing the story of Porsche through rare and seldom seen artifacts and display elements, in addition to some of the most iconic cars or all time.”
Among the vehicles on display will be the 1938 Berlin-Rome Type 64 racecar (above, photo courtesy of The Petersen Museum), a 906 racecar, the 919 endurance racer, the Petersen Collection’s 901 and Continental, a rare model “X83” Turbo S Flachbau 964, a rally-spec Type 953 911, the world-beating Gulf 917K, the Jägermeister 962, the legendary Porsche 935 K3 Le Mans winner belonging to Petersen vice-chairman Bruce Meyer and more. On exclusive loan from The Porsche Museum will be the 928 H50 study, a rare four-door prototype of the 928.
The exhibit will run through January 27, 2019. Anyone interested in attending the preview reception can purchase tax-deductible general admission and VIP tickets by visiting www.petersentickets.org. For complete information, please visit www.Petersen.org
