Barrett-Jackson plans to pull out all the stops to celebrate its 40th anniversary at their events in Scottsdale from January 17-23, 2011. The milestone event will include a collector car auction at Westworld, the 2nd annual Scottsdale road rally, a cruise-in and many other exciting activities.
“Our 40th anniversary will celebrate the automotive passion that has transformed this hobby,” stated Craig Jackson, chairman and CEO of Barrett-Jackson. “Barrett-Jackson is honored to be one of the catalysts for the mainstream acceptance of car collecting, and we’re excited to throw a party for the millions of people that have joined the hobby over the past four decades. They make car collecting a dynamic and vibrant pastime that we all enjoy.”
Beginning with the 40th Annual Barrett-Jackson Scottsdale Auction in January and continuing with the company’s other three events in 2011, Barrett-Jackson will offer bidders the opportunity to take home four collectible cars from the “Barrett-Jackson Collection.” These special cars will each be from the 1971 model year to commemorate the first Barrett-Jackson auction which was held in Scottsdale in 1971. One of the “Barrett-Jackson Collection” cars will be sold at each of the four auctions throughout the year. In partnership with SPEED, the four vehicles will travel together in a special Barrett-Jackson anniversary-themed transporter across the country to make special appearances at race tracks and grassroots events between the auction dates. Each car will then be delivered to its new owner in a special ceremony at the anniversary tour wrap up party during the September 2011 Las Vegas auction.
Plans for the coast-to-coast tour are underway and will include stops at each of Barrett-Jackson’s four auction venues, including Scottsdale, Ariz., Palm Beach, Fla., Orange County, Calif. and Las Vegas. Between the auctions, Barrett-Jackson and SPEED will host events and promotions featuring the four 1971 cars from the “Barrett-Jackson Collection” at races and other automotive-themed events.
Barrett-Jackson Auction Company will ring in the New Year and its anniversary at the 40th Annual Barrett-Jackson Scottsdale Auction, scheduled Monday, January 17, through Sunday, January 23, 2011 at WestWorld of Scottsdale. Barrett-Jackson is currently taking consignment requests and bidder applications.