• Log In
  • Become A Subscriber
  • News
  • Features
    • Special Features
    • Moss Special
    • Photography
    • Featured Editorials
    • Racecar Features
    • Roadcar Features
  • Race
    • Racecar Mag.
      • News
      • Features
      • Profile
      • Interview
      • Racecar Gallery
    • Columns
      • First Turn
      • Fast Lines
      • Fabulous Fifties
      • Heroes
      • Legends Speak
      • Stirling Speaks
      • Greatest Racecars
      • Last Lap
    • Profiles
      • Grand Prix History
      • Can-Am Racing
      • Grand Prix Cars
      • Mille Miglia
      • Race Profiles
      • Racecar Profiles
      • Driver Profiles
    • More
      • Art History
      • Fast Exposure
      • Hidden Treasure
      • Hot Laps
      • Time Capsule
      • Market Guide
      • The Golden Age
      • Hard Drive
  • Road
    • Roadcar Mag.
      • News
      • Features
      • Profile
      • Interview
    • Columns
      • From The Editor
      • By Design
      • Driven
      • Flashback
      • Roadcar Gallery
      • Roadcar Video
    • More
      • Roadcar Articles
      • Roadcar Features
      • Roadcar Interviews
      • Roadcar News
      • Roadcar Profiles
  • Brands
    • A to C
      • Alfa Romeo
      • Alpine
      • Auburn
      • Audi
      • Austin
      • Aston Martin
      • Bentley
      • BMW
      • Bugatti
      • Buick
      • Cadillac
      • Chevrolet
      • Chrysler
    • D to L
      • Dodge
      • Duesenberg
      • Ferrari
      • Fiat
      • Ford
      • Hispano Suiza
      • Honda
      • Koenigsegg
      • Jaguar
      • Lagonda
      • Lamborghini
      • Lancia
      • Lexus
      • Lincoln
      • Lola
      • Lotus
    • K to R
      • Maserati
      • Mazda
      • McLaren
      • Mercedes
      • MG
      • Mini
      • Mitsubishi
      • Morgan
      • Nissan
      • Packard
      • Pagani
      • Porsche
      • Renault
      • Rimac
      • Rolls-Royce
    • S to Z
      • SCG
      • Shelby
      • Spyker
      • Subaru
      • Sunbeam
      • Toyota
      • Triumph
      • Vauxhall
      • Volkswagen
      • Volvo
  • Events
  • Cars
    • Iconic Cars
    • SCD Car Profiles
    • VRR Car Profiles
    • Car Profiles
    • Garage & Collection Profiles
    • People Profiles
  • Market
    • Auctions Hub
    • Buyer Guides
    • Cars for Sale
  • For Sale
    • Cars for Sale
    • Dealer Showcase
  • Members
    • Become Member
    • Premium Content
    • Member Help
    • Free Newsletter
Reading
Art Deco and the Automobile
ShareTweet
Roadcar Articles

Art Deco and the Automobile

 J. Michael Hemsley

“MAYA –Most Advanced, Yet Acceptable”– was the acronym industrial designer Raymond Loewy used to describe his design philosophy. To catch the eye of the consumer, he believed a design had to be the “most advanced,” but too advanced could mean failure, since the design might not be widely accepted. There are many examples of both advanced-and-acceptable design and advanced-and-unacceptable. The advanced-and-acceptable tended to be aesthetically streamlined while the advanced-and-unacceptable were more aerodynamically streamlined. This feature will focus on two of each: two very advanced American automobiles that were very aerodynamic and two whose streamlining was much more aesthetic.  Despite their differences, all four automobiles would be classified as Art Deco.

The very aerodynamically streamlined but not very successful 1934 DeSoto Airflow (left) and the more aesthetically streamlined 1936 Lincoln Zephyr (right). The Zephyr is an example of Raymond Loewy’s motto “MAYA – Most Advanced Yet Acceptable.” The public found the Airflow to violate the “acceptable” part of that motto.
Photos: Helmsley Collection

Chrysler Airflow and Lincoln Zephyr

No Subscription? You’re missing out

Get immediate ad-free access to all our premium content.

Get Started

Already a Member? Sign in to your account here.

Tags
Brand (Chrysler)Brand (Cord)Brand (DeSoto)Brand (Dodge)Brand (Duesenberg)Brand (Lincoln)Brand (Scarab)Brand (Stout)Brand (Zephyr)People (Carl Breer)People (Raymond Loewy)Place (Detroit)

Get Our Free Weekly Newsletter

We bring you all the latest from the world of vintage and classic cars each week. News, auctions, events, vintage racing and more.

J. Michael Hemsley
Steve Natale has been playing with cars ever since he was old enough to first hold a matchbox car in his hand. A lifelong enthusiast of anything old with an engine in it or wheels on it, Steve has been active in the hobby for over 35 years. Currently he owns a successful marketing company with his wife Mary, is an automotive photographer, blogger and writer for several automotive magazines and regular contributor to various automotive websites. Steve has attended vintage car events and visited car museums and collections around the world.
Related

From Stockholm to Salisbury: “Swede Speed” takes over Lime Rock Park

Auda + Auda Photography

2025 La Jolla Concours d’Elegance: Mercedes on Top!

Top Gear Takes the New Alfa Romeo 33 Stradale for a Drive

Audi R8 LMS

Goodwood Members’ Meeting 2025

Driving a Special Edition Alan Mann Racing Ford Escort

IROC to wow fans at Rolex Monterey Motorsports Reunion

  • Free Newsletter
  • Contact Us
  • Paid Subscription
  • Terms of Use
  • Privacy Policy
  • News
  • Cars For Sale
  • Special Feature
  • The Cars
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Subscribe
  • About Us
  • Advertising
  • Meet the Team
Copyright © 2025 A07 Online Media
  • News
  • Features
    • Special Features
    • Moss Special
    • Photography
    • Featured Editorials
    • Racecar Features
    • Roadcar Features
  • Race
    • Racecar Mag.
      • News
      • Features
      • Profile
      • Interview
      • Racecar Gallery
    • Columns
      • First Turn
      • Fast Lines
      • Fabulous Fifties
      • Heroes
      • Legends Speak
      • Stirling Speaks
      • Greatest Racecars
      • Last Lap
    • Profiles
      • Grand Prix History
      • Can-Am Racing
      • Grand Prix Cars
      • Mille Miglia
      • Race Profiles
      • Racecar Profiles
      • Driver Profiles
    • More
      • Art History
      • Fast Exposure
      • Hidden Treasure
      • Hot Laps
      • Time Capsule
      • Market Guide
      • The Golden Age
      • Hard Drive
  • Road
    • Roadcar Mag.
      • News
      • Features
      • Profile
      • Interview
    • Columns
      • From The Editor
      • By Design
      • Driven
      • Flashback
      • Roadcar Gallery
      • Roadcar Video
    • More
      • Roadcar Articles
      • Roadcar Features
      • Roadcar Interviews
      • Roadcar News
      • Roadcar Profiles
  • Brands
    • A to C
      • Alfa Romeo
      • Alpine
      • Auburn
      • Audi
      • Austin
      • Aston Martin
      • Bentley
      • BMW
      • Bugatti
      • Buick
      • Cadillac
      • Chevrolet
      • Chrysler
    • D to L
      • Dodge
      • Duesenberg
      • Ferrari
      • Fiat
      • Ford
      • Hispano Suiza
      • Honda
      • Koenigsegg
      • Jaguar
      • Lagonda
      • Lamborghini
      • Lancia
      • Lexus
      • Lincoln
      • Lola
      • Lotus
    • K to R
      • Maserati
      • Mazda
      • McLaren
      • Mercedes
      • MG
      • Mini
      • Mitsubishi
      • Morgan
      • Nissan
      • Packard
      • Pagani
      • Porsche
      • Renault
      • Rimac
      • Rolls-Royce
    • S to Z
      • SCG
      • Shelby
      • Spyker
      • Subaru
      • Sunbeam
      • Toyota
      • Triumph
      • Vauxhall
      • Volkswagen
      • Volvo
  • Events
  • Cars
    • Iconic Cars
    • SCD Car Profiles
    • VRR Car Profiles
    • Car Profiles
    • Garage & Collection Profiles
    • People Profiles
  • Market
    • Auctions Hub
    • Buyer Guides
    • Cars for Sale
  • For Sale
    • Cars for Sale
    • Dealer Showcase
  • Members
    • Become Member
    • Premium Content
    • Member Help
    • Free Newsletter
All Access
  • Free Newsletter
Start typing to see results or hit ESC to close
Featured (Racecar Feature) Events All The Market (Auctions & Market) The Market (Auctions) Featured (Vintage Car Racing)
See all results

Get Our Free Weekly Newsletter

We bring you all the latest from the world of vintage and classic cars each week. News, auctions, events, vintage racing and more.