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By Design – 1963 Ferrari Lusso 250GT
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Geoff Pitts
By Design

By Design – 1963 Ferrari Lusso 250GT

When Lusso Meant More than Luxury

Avatar photoRaffi Minasian

If you had to pick a singular, quintessential Ferrari to represent the pinnacle of their ascendance to the best in sports car design, it would have to be the Lusso. And while Ferrari has built many exceptional road cars, the last and best of the Ferrari 250 series, the 250 GT Lusso, set that standard 60 years ago and has continued to vault its way into the pantheon of great sports cars.

 Geoff Pitts
Image via Fantasy Junction

Built as a departure from the earlier 250 series examples, the curvaceous, elegant, and gorgeous Lusso was lean, taut, and wider than earlier designs. Living up to the Lusso (translated as luxury in Italian) name, the Lusso, designed by Pininfarina and built by Scaglietti, was exorbitantly expensive. Offered as an alternative to the 250 GTE 2+2 and the competition derived SWB, the Lusso arrived with impressive road going performance, suitably advanced features for the times, and a body design that could very well have been a singular coachbuilt show car suitable for a prince or sheik.

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Raffi Minasian
Raffi Minasian is a designer, professor of design, and automotive journalist specializing in the convergence of Design and Culture. He’s a frequent speaker and panelist for automotive themed conferences and a Pebble Beach Concours d’Elegance judge. His career includes design work for award-winning show cars, hundreds of scale model cars, thousands of automotive accessory parts, and restorations for concours winning vehicles.
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