Brumos Porsche – Legacy of a Legend

March 31, 2016 may be a day that won’t make it into any official “History of Porsche” timelines but it is as momentous to North American Porsche lore, particularly in motorsports, as any. Late last year, Brumos Porsche was acquired by the Field Automotive Group and after 56 years, during most of which the Jacksonville, Florida Porsche dealer was heavily involved in sports car racing under the Brumos Racing banner, the Brumos Porsche signs came down, to be replaced by new Porsche Jacksonville signage.

The Brumos story began in 1953 with racing enthusiast Hubert Brundage. Brundage owned a Volkswagen shop called Brundage Motors in Miami Springs. Relocating to Jacksonville to be near the port, he became the sole VW distributor in three states. Brundage continued racing, driving the first Porsche to compete outside of Europe in 1955. Awarded the Porsche distributorship for the Southeast, he named his new operation Brumos, which was his company’s Telex address (BRUndage MOtorS). He drove the first Brumos Racing Porsche at Sebring in 1960, but his life was cut tragically short in a highway accident in 1964.