RM Sotheby’s, in collaboration with the Porsche Experience Center Atlanta, is delighted to announce The Porsche 70th Anniversary Sale, an exclusive, single-marque auction to be held at the home of Porsche Cars North America (PCNA) in Atlanta. Set for the weekend of October 27, the sale will take place one month after the official U.S. 70th anniversary celebrations taking place as part of Porsche Rennsport Reunion VI at Laguna Seca Raceway on September 27-30, and will feature approximately 70 of the world’s most important and most sought-after collectible Porsche models, spanning the marque’s illustrious history as a sports car manufacturer.
RM Sotheby’s, long a market leader in the sale of rare, significant Porsche cars at auction, has in the last two years alone overseen a nascent and developing sector of collectible Porsche vehicles, which broke ground at the company’s 2016 London sale and brought global attention to the collectability of Type 993 911 specials.
The American market has always been pivotal for Porsche, beginning with the introduction of the legendary 356 Speedster in the mid-1950s. Today, this importance is evident with the opening of the Porsche Experience Center in Atlanta — the first immersive brand center built by Porsche in North America — which also houses the corporate headquarters of Porsche Cars North America (PCNA).
The Porsche Experience Center supplies the perfect setting for an auction marking milestone models in the brand’s incredible road and motorsport lineage. A second North American experience center opened in November of 2016 in Carson, California, and shares its home with Porsche Motorsport North America (PMNA).
“RM Sotheby’s entire global team is thrilled to be working with Porsche to present the Porsche 70th Anniversary Sale,” says company president Kenneth Ahn. “We’ve witnessed record-setting results and incredible atmosphere at several manufacturer-supported single-marque sales over the last decade, and we look forward to offering our clients an unparalleled auction experience in Atlanta this fall.”
Making for a weekend packed with automotive excitement, the entire Porsche Experience Center Atlanta (PEC ATL) will be open for RM Sotheby’s registered bidders to enjoy, all made easily accessible thanks to the facility’s location adjacent to the runways of Atlanta’s Hartsfield-Jackson International Airport. Amenities include a 1.6-mile driver development track; a Business Center; Classic Car Gallery and Restoration Center; and, the Porsche Exclusive — Personal Design Studio. In addition, the experience center includes a Driving Simulator Lab, the Porsche Driver’s Selection Store, the Carrera Café and Restaurant 356 for the ultimate fine-dining experience. For further information on the Porsche sale, please visit www.rmsothebys.com
