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Renault’s ‘New Spirit 1994’ — The Amazing Argos
In the relative quiet of the preview day of the 1994 Geneva Motor Show the executive—on his own instead of surrounded by acolytes—spent more than the usual time looking at a brand-new concept car. He walked around it, taking in its novel proportions, unusual materials and bold creativity. He was Ferdinand Karl Piëch, a few months into his new job as boss of the management board of Volkswagen AG. Almost to himself he muttered, “The air must be different in Paris.”
