Porsche Museum Celebrates 911 Identity

For more than four decades, the Porsche 911 has been deemed an automotive icon and the epitome of the sports car. That means that the launch of the new Type 991 is an important event for the Porsche Museum Stuttgart as well. As a curtain raiser for 2012, the new generation is being welcomed as part of a major special exhibition from 31 January to 20 May, 2012 under the banner “911 Identity”.

More than 700,000 911s have been produced in Stuttgart-Zuffenhausen since it was unveiled in 1963. The recipe for its success is its uniqueness, because the 911 combines apparent contradictions such as sportiness and everyday practicality, tradition and innovation, exclusivity and social acceptance or design and functionality like no other car. No wonder that each of the now seven 911 generations has written its own success story. As a result, the Porsche Museum is exhibiting all the 911 generations, from the “original 911” to the new Type 991 – against the backdrop of the prevailing mood of the relevant decade or year in which the sports car icon came to market.