Two New Exhibits at Ferrari Museum

The Ferrari Museum opened its new exhibition spaces and two exhibitions — “Under the Skin” and “Infinite Red” — to celebrate Ferrari on its 70th anniversary. The former recalls the founder and the evolution of the company’s innovation and style, while the latter covers the company’s history through its models.

The Ferrari Museums enjoyed a record year in 2016 with more than 478,000 visitors, of whom 344,000 came to Maranello.To cope with a growing public, the Museum’s spaces have been extended by more than 600 square metres to a total of 4,100 square metres, creating a new wing that connects to the existing structure by means of a continuous glass facade, and a new museum itinerary. In addition, a multi-functional space of about 300 square metres has been built, which can host up to 250 people for events, conventions and educational activities. The refreshments area and the Ferrari Store are also new.