The debut Grand Basel was staged 6-9 September 2018 in Basel, Switzerland. Celebrating ‘Excellence in Motion’, the inaugural Basel edition Grand Basel presented the automobile in the cultural context of art, design, architecture and lifestyle to more than 12,000 visitors.
The show’s exhibits were selected to include more than 100 cars, creatively spread over a total show space of 32,000 square metres. Cars travelled to the show from Germany, Switzerland, Austria, Belgium, the UK, Italy. Organisers said Grand Basel is unique is that the cars on display were chosen with special consideration for each car’s cultural meaning, conceptual innovation, condition, provenance, rarity and value. They included style icons as the Cisitalia 202 SC and Mercedes-Benz 300 SL ‘Gullwing’ Coupe to a hypercar McLaren P1 and the latest design from Giorgetto Giugiaro.
One of the special exhibitions at the first Grand Basel were six curated frames that displayed cars and other items of historical significance, showcasing the advisory board members’ personal interpretation of automotive culture. Heading up the advisory board is Prof. Paolo Tumminelli, director of the Goodbrands Institute, design critic and professor of Cultural Sciences at Cologne University of Applied Sciences. Prof. Tumminelli is flanked by executive members comprising contemporary artist, Sylvie Fleury and creative entrepreneur and founder of Garage Italia, Lapo Elkann. Honorary board members include: cultural commentator and author, Stephen Bayley; design theoretician, Prof. Dr. Michael Erlhoff; and ‘car designer of the century’ Giorgetto Giugiaro.
Other global show debuts at Grand Basel included the Delta Integrale Futurista by Automobili Amos, a restored and reimagined version of the iconic Italian hot hatch using contemporary materials and technologies; and the 2020 Tesla Roadster, which was never presented in Europe before.
Global Director Mark Backé said: “We promised that Grand Basel was not just another car show, and the guests to our first fair in Basel understand that this promise was kept. As this was the first impression for Grand Basel, certain sections were less commercial in nature and designed more as an exhibition, so that the concept could be introduced in the appropriate manner. We truly celebrated excellence in motion and were joined by a broad audience of collectors and enthusiasts interested in automobile aesthetics, technological sophistication, art and culture.”
Grand Basel is organised by the MCH Group, a live-marketing company headquartered in Basel, which is also responsible for Art Basel. Following its premiere in Basel, further shows in Miami Beach and other parts of the world are being planned.
Grand Basel 2018 – Photo Gallery
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