The Ferrari Myth exhibition opened May 18th, 2012 at the Italian Center in the Shanghai Expo Park, offering visitors the chance to learn about the marque’s past, present and future. The inauguration ceremony was attended by the company’s Deputy Chairman Piero Ferrari, and representatives of both the Chinese and Italian governments.
The exhibition covers an area of 900 square meters and will be open to the public for three years. Its aim is to introduce the Chinese people to Ferrari and allow them to experience at first-hand to the history, cars, technologies and passion of the Prancing Horse, thereby further consolidating the already strong links between the Italian marque and this nation.
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