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CARROZZERIA BERTONE – AUTOMOTIVE DESIGN DYNASTY
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The Berlinetta Aerodinamica Tecnica (BAT) Alfa Romeos, by Scaglione, put Bertone on the map in the 1950s. Pictured here is BAT 7. Photo: The Blackhawk Collection
Alfa RomeoFeatured Editorials & ContentRoadcar ArticlesRoadcar Features

CARROZZERIA BERTONE – AUTOMOTIVE DESIGN DYNASTY

 Peter Collins
The Berlinetta Aerodinamica Tecnica (BAT) Alfa Romeos, by Scaglione, put Bertone on the map in the 1950s. Pictured here is BAT 7. Photo: The Blackhawk Collection

For lovers of design over and above things automotive, Stile Bertone is housed in a building that just shouts 1950s Italian modernism. It’s a pleasure to approach and visit, and it is still home to a dynasty that has lasted in Turin and had a major effect on car design the world over since just after the First World War.

Stanguellini-built 1951 Fiat 1110 with body by Bertone.
Stanguellini-built 1951 Fiat 1110 with body by Bertone.

In fact, heading out of the city that still possesses the legacy of the greatest center of automotive design in the world and is working hard to regain that pre-eminent position, one almost wonders if a wrong turn has been taken since the company is situated in the small town of Caprie on the northwest outskirts, just off the road to Susa. You somehow assume, in advance, that it’s going to be situated somewhat closer to the industrialized automotive-orientated area to the south of Corso Francia. We were heading for an interview with the charismatic Mike Robinson, currently chief designer, but more about that later; let’s talk about Bertone, the men and the cars first.

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Peter Collins
Steve Natale has been playing with cars ever since he was old enough to first hold a matchbox car in his hand. A lifelong enthusiast of anything old with an engine in it or wheels on it, Steve has been active in the hobby for over 35 years. Currently he owns a successful marketing company with his wife Mary, is an automotive photographer, blogger and writer for several automotive magazines and regular contributor to various automotive websites. Steve has attended vintage car events and visited car museums and collections around the world.
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