Rolls-Royce unveils the Six Elements collection in Dubai 2022.
Credit: Rolls-Royce

Why the Rolls-Royce Phantom Became Dubai’s Ultimate Symbol of Arrival

Even if you’re not a car enthusiast, it’s almost impossible to hear the name Dubai without thinking about automobiles of all kinds. Dubai is home to one of the most vibrant automotive scenes in the world, and for several years now, the city has attracted not only supercars and hypercars but also some of the most luxurious vehicles on the road.

Yet Dubai wasn’t always a city of soaring skyscrapers or a global automotive reference point. Just a few decades ago, it was largely desert, with a relatively small population, a city that took longer to “arrive” on the world stage. In that context, the Rolls-Royce Phantom has come to represent what arrival looks like in a place shaped by rapid growth and ambition. It reflects a type of status tied less to performance figures and more to presence. In simple terms, it’s a car associated with having arrived.

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