One of my favorite motor racing personalities was Piers Courage, a talented young gentleman racer, as well as a member of a famous British brewing family. A public schoolboy with an upper-class English accent, Piers was a charming person, completely devoid of the airs of the super rich—and very much a Formula One champion in the making when I met and worked with him.
At the time, I was busy establishing a then-fledgling project—the Pirelli calendar—which eventually went on to become a world-famous status symbol. One of the key ingredients to the calendar’s eventual success was holding annual press launches of each calendar’s 13 or so new pictures of gorgeous models on faraway beaches.
Become a Member & Get Ad-Free Access To This Article (& About 6,000+ More)
Access to the full article is limited to paid subscribers only. Our membership removes most ads, lets you enjoy unlimited access to all our premium content, and offers you awesome discounts on partner products. Enjoy our premium content.
Become a member today!
Already a Member?
