New Heritage Division at Land Rover

1970 Range Rover Classic
1970 Range Rover Classic

Jaguar Land Rover launched a new Land Rover Heritage division to support vehicles 10 years out of production across Land Rover’s global sales network. Complementing the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover vehicle parts for a variety of heritage models.

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said, “We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage.”

Body, trim and extended servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage supplies salvage and extended service parts to ensure customers’ cherished cars are maintained to the highest standards.

For Series l, ll and lll, selected Land Rover Heritage Parts are available and the brand will gradually reintroduce more original part numbers – all made using original tooling methods and all items supported under warranty.

Land Rover Heritage forms part of Jaguar Land Rover’s Special Operations division and has been created to support the brand’s passion in nurturing and preserving its heritage of vehicles and supporting its customer base across Land Rover’s global sales network.

With production of current Defender now in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their Defender by ordering genuine Land Rover Heritage Parts through Land Rover’s global network of retailers.

The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives – launching this summer. This will give participants the unique opportunity to drive models from Land Rover’s heritage collection at a special 200-acre testing facility in Warwickshire.

[Source: Jaguar Land Rover]

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