Barrett-Jackson, South Florida Fairgrounds, West Palm Beach, April 4-6, 2013
Report and photos by Rick Carey, Auction Editor
Even in the face of what some are regarding as a soft market in Barrett-Jackson’s sweet spot of $30-50,000 cars the 2013 Palm Beach Barrett-Jackson Collector Car Event produced excellent results, their best at this venue since 2010.
In the wake of a successful auction, let’s take a minute to reflect on Barrett-Jackson’s charitable component, an important aspect of the sense of community that B-J promotes among collectors.
At Palm Beach this year they sold seven cars for charity (OK, it’s really six cars and a high-zoot ‘Rolltisserie’ barbecue trailer that squeezed $80,000 out of bidders’ generosity.) They brought a total of $1,780,000 – mostly from the donation by General Motors of the first retail build 2014 C7 Corvette Convertible which brought a nice, round, million dollars. Chrysler added CEO Sergio Marchionne’s custom Challenger SRT8 392 (at $175,000) and the Ford F-150 King Ranch Super Crew Cab pickup used by George W. Bush at his Crawford, Texas ranch captured another $350,000.
There are plenty of (it should probably be ‘most’) charity events that work years and years to raise this much money for charity. Barrett-Jackson does it in three days.
The beneficiaries are diverse, including the National Guard Youth Foundation (Dubbya’s Ford), The Darrell Gwynn Foundation, the Barbara Ann Karmanos Cancer Institute (the Corvette), the Austin Hatcher Foundation, Sheriff’s Ranches Enterprises and the United Way of Southeastern Michigan (Sergio’s Challenger).
It is an amazing outpouring of generosity that Barrett-Jackson is able to maintain from auction-to-auction-to-auction and a community-building exercise that feeds upon itself.
8.6% of Barrett-Jackson’s total Palm Beach transactions were commission-free direct contributions to charity. That is amazing.