Italy and the world lost one of the most accomplished stylists of all time in early July, when Sergio Pininfarina died after a long illness. He was born Sergio Farina in 1926, the son of Battista “Pinin” Farina who founded the family’s body styling business on May 22, 1930.
Such was the impact of the company on Italian life that Battista’s nickname was allowed to be incorporated into the family name by a special decree of the then President of Italy Giovanni Gronchi in 1961. And from then on, the name Pininfarina simply became the pinnacle of automobile creativity, elegance and fine taste.
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