By Martin Swig Most observers credit the Acura NSX with revolutionizing the supercar business, not because of its commercial success,...
JoinedMarch 2, 2011
Articles14
Martin Swig is a San Francisco-based vintage racer, car collector and founder of the California Mille vintage car rally. A graduate of Stanford University, Swig was a multi-franchise new car dealer in San Francisco for 40 years.
In addition to founding the storied California Mille in the early '90s, Martin has been vintage racing a variety of mostly Italian marques for more than 30 years. The lifelong car collector drives an Audi S5, Audi S4 Avant and Mazda Miata on a daily basis, in addition to routinely exercising his collection of vintage Italians.
By Martin Swig Every few weeks we read of a new world record price paid for a collector car. Are...
Report by Martin Swig | Photos by Maurice Liang The Anti-Football Run is finally winning. After over 20 years of...
Report by Martin Swig What a recovery! Two and three years ago, the Detroit manufacturers were almost dead, and their...
Report and photos by Martin Swig The Art Center Car Classic was held October 23, 2011 at the Pasadena Art...
By Martin Swig On October 25-29, 2011 the Santa Barbara, California Stratus Media Group showed us their interpretation of a...
The Puzzles Facing the Car Industry – Oil Prices and Consumer Biases By Martin Swig Car selling requires a long-term...
Toyota Under Fire: Lessons for Turning Crisis into Opportunity By Martin Swig In the last two years, Toyota has been...
Car Guys vs. Bean Counters: The Battle for the Soul of American Business By Martin Swig In the 1950s and...
By Martin Swig While streaking across Montana at 120 mph in my son’s Subaru Impreza, we discussed the advantages of...
By Martin Swig Art Center College of Design and the California Mille are collaborating on a tour from Pasadena to...
By Martin Swig In the years just before and after World War II, a Cadillac was one of the best...
By Martin Swig Jay Lamm is a long-time friend. Back in 2006, when he first thought of “LeMons,” I encouraged...
By Martin Swig Each Spring, the auto journalists in Northern California gather at Mazda’s Laguna Seca Raceway to evaluate an...
