NASCAR Holdings announced an agreement to acquire the Grand-Am Road Racing (Grand-Am). The future move will allow for resource sharing between Grand-Am and NASCAR while both organizations continue to operate independently. NASCAR Holdings is the legal operating entity that includes the National Association for Stock Car Auto Racing (NASCAR) and many of its subsidiaries.
Grand-Am, one of the world’s most competitive road racing organizations, and NASCAR, the No. 1 spectator sport in the U.S., will combine marketing and communications efforts to include brand management, research, marketing and public relations.
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