What’s on a Racer’s Wrist? Looking at 5 Racing Heuer Watches

When it comes to racing timepieces, there’s no brand as influential in the world of motorsports as Heuer. During the Formula 1 sponsorship breakout in the 1960s, Heuer got into the world of motorsports and it remained there to this day. Heuer was a sponsor for various championship-winning teams and an official timekeeper of Formula 1

Throughout the decades, Heuer and TAG Heuer brands have been omnipresent at the races, with their respective logos stamped on trackside banners and famous liveries. The strong racing connection was courtesy of Jack Heuer, the brand’s prolific chairman. Himself a devout racing fan, Heuer personally campaigned timekeeping devices of all sorts wherever there were cars racing.