Success for Lamborghini Museum in 2017

The Lamborghini Museum in Sant’Agata Bolognese saw a record-breaking number of visitors from all over the world, which reached the 100,000 milestone in 2017.

With a two-and-a-half increase in turnover in just two years, the museum space of Lamborghini has attracted aficionados of every nationality: Europe, excluding Italy (which accounts for 30 percent of visitors) is the main catchment area with 42 percent, of which Germany (9 percent), France and Great Britain (5 percent each) and Holland (4 percent) take the lion’s share. They are followed by visitors from America (15 percent) and lastly from the Asia-Pacific region (13 percent).