The new Atalanta will grace the Vintage Racecar / Vintage Roadcar stand at the NEC Classic Motor Show set for November 11-13. Atalanta, established in the 1930s, was arguably the most technically advanced British sports car of the era. The company’s innovative design approach delivered exceptional performance, handling and ride comfort. The marque was raced at Brooklands, Le Mans and attained a team win in the 1939 Welsh Rally.
Only 21 cars were produced before the outbreak of war. Automotive aficionados have long revered their tenacious handling and performance, beautifully packaged within elegant lines. Indeed, a 1937 Atalanta Sports won Best of Show at the 2007 Goodwood Festival Cartier Style et Luxe.
Reawakening history, the new Atalanta brings the original British vintage sports car up to date, yet remains true in spirit and sympathetic to the style and function of the original Atalanta sports car design of the 1930s. Atalanta’s original design philosophy — to produce a performance sports car with lightweight construction and reduced unsprung weight coupled with a light but powerful four cylinder engine -— is still embraced today.
Today’s Atalanta is modelled on the elegant original sports car, still packaged in a classic and traditional aluminum-over-ash coachbuilt body. A considered blend of today’s materials and technology is seamlessly incorporated to improve reliability, performance and safety.
Only a few cars can be created each year, as they are truly handmade, working closely with only the best British craftsmen in their field. Each car is individually built to order in any combination of statement color and trim. There is also the option for customers to develop further the sporting performance of their Atalanta, or work closely with the Atalanta designers and craftsmen to create their own one-off coachwork design utilizing the latest Atalanta platform.
VR’s European Editor Mike Jiggle said, “Thanks to Martyn Corfield, I’m extremely pleased to announce the presence of the new Atalanta car on our stand at the NEC in November. It is quite a remarkable car encompassing technologies of today and a bygone golden era of motoring. The story of the Atalanta motor company is very interesting and the November issue of VR will have a full feature on the Atalanta cars, both past and present. Next week we’ll reveal the fourth and final car to be displayed at the show, it’s proving to be quite an eclectic mix.’
Ticket prices and full details for the NEC Classic Motor Show can be found at www.necclassicmotorshow.com
