Automobili Lamborghini has unveiled its most exclusive Temerario yet: a one-off Ad Personam specification that blends the brand’s latest High Performance Electrified Vehicle with Italian sartorial craftsmanship. Debuting at the Goodwood Festival of Speed, the two-car Temerario Ad Personam series demonstrates how Lamborghini’s personalization program transforms customization into individual artistic expression through design, materials, and craftsmanship.
Inspired by alta moda, the project pairs Temerario’s bold styling with tailoring-inspired details. For the first time on a production Lamborghini, the interior features dedicated “Gessato” (pinstripe) inserts alongside premium leather, exposed carbon fiber and bespoke finishes.
“At Lamborghini, exclusivity is not defined only by performance, but also by the ability to create a car that reflects the individuality and vision of each customer,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This Temerario Ad Personam showcases the highest expression of our personalization philosophy, demonstrating how advanced engineering, Italian craftsmanship and virtually limitless personalization possibilities can come together to create a truly distinctive interpretation of our latest super sports car. Through Ad Personam, every Lamborghini can become a unique reflection of its owner while remaining unmistakably faithful to our design DNA, technological innovation and performance values.”
Developed by Ad Personam and Centro Stile Lamborghini, the project emphasizes craftsmanship as an integral part of the design process rather than decoration.
Craftsmanship beyond customization
Inspired by the sketching phase of automotive design, fine graphic lines across the bodywork evoke designers’ construction marks.
Two interpretations highlight the concept. One combines Grigio Crater Matt with Grigio Artis accents for understated elegance, while the other pairs Celeste Fedra with Bianco Phanes detailing and a matt Alleggerita package for a lighter, more technical appearance.
Through Ad Personam, customers can tailor nearly every aspect of their vehicle, from paint and interior materials to embroidery, stitching, and bespoke details. The Goodwood cars represent the program’s highest level of personalization.
Inside, tailoring-inspired craftsmanship continues with signature stitching, bespoke embroidery, and “Gessato” pinstripe inserts on the doors, rear wall, and roof liner. Virgin wool, used for the first time in a Lamborghini, introduces a tactile element traditionally associated with bespoke tailoring while maintaining the brand’s performance focus.
The black-and-silver pinstripe wool is designed to create movement rather than traditional uniformity, visually linking natural fibers, leather and carbon fiber. Its woven construction enhances depth and light reflection while adding warmth and texture to the cockpit.
On Alleggerita-equipped models, the wool is replaced by Corsa Tex by Dinamica, preserving the pinstripe look while supporting weight reduction and track-focused performance.
Hybrid performance without compromise
Temerario is powered by a new 4.0-liter twin-turbo V8 developed in Sant’Agata Bolognese, producing 800 CV at up to 10,000 rpm. Combined with three electric motors, total system output reaches 920 CV. The hybrid powertrain delivers instant electric torque, sustained high-rev performance, and a distinctive V8 soundtrack.
Performance figures include 0-100 km/h (0-62 mph) in 2.7 seconds, 0-200 km/h (0-124 mph) in 7.1 seconds, and a top speed of 343 km/h (210+ mph). A new aluminum spaceframe chassis with more than 20 percent greater torsional stiffness than its predecessor, along with advanced aerodynamics and race-derived dynamics, enhances both road and track performance.
The result is a super sports car that combines everyday usability with uncompromising performance, while Ad Personam elevates it into a showcase of Italian craftsmanship and bespoke engineering.
Copyright © 2026 Automobili Lamborghini S.p.A., reviewed and edited by Rex McAfee , @rexmcafee 🏁
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